Top Reasons Marketing Managers Choose Branded Lanyards

Lanyards may seem like simple accessories but their impact on branding and functionality makes them a favourite choice for marketing managers. Used in workplaces, schools, events and everyday life, lanyards serve both practical and promotional purposes.

Here’s everything you need to know about why marketing managers prioritise branded lanyards for their marketing strategies.

1. What Are Lanyards? 

Lanyards are long cords or straps worn around the neck, shoulder or wrist, typically used to carry items such as identification badges, keys or small personal gadgets like USB drives. They often include an attachment at the end - like a clip or hook - for securing these items. Lanyards can be made from various materials, including satin, polyester, cotton or eco-friendly options like bamboo or recycled plastics. 

2. Common Uses of Lanyards 

Lanyards are incredibly versatile and can be found in various settings, including: 

● Corporate and Professional Settings: Lanyards are commonly used to hold employee ID cards, access cards or keys in workplaces. They are essential for security, access control and identification. 

● Tradeshows and Conferences: Lanyards with event badges help attendees easily display their credentials. They can also be branded with sponsor logos, providing a great opportunity for visibility at large events. 

● Schools and Universities: Students, teachers and staff often wear lanyards to display identification cards, keys or small gadgets. 

● Promotional Giveaways: Lanyards are frequently distributed as branded giveaways, allowing companies to get their name and logo in front of a wide audience in a practical way. 

● Sports and Outdoors: Athletes or outdoor enthusiasts may use lanyards to carry whistles, small tools, or personal items like keys or flashlights. 

3. Types of Lanyards 

Lanyards come in many styles, depending on the purpose and the level of customization required: 

● Basic Lanyards: Standard flat lanyards made from polyester or nylon. These are most commonly used for holding ID badges, keys, or event passes. 

● Breakaway Lanyards: These feature a safety breakaway clasp, which automatically opens if the lanyard is pulled forcefully. This feature is essential in environments where

the lanyard could get caught in machinery or pulled accidentally, like in factories or schools. 

● Retractable Lanyards: These come with a retractable reel, allowing items like ID cards to be extended from the lanyard without removing them. Ideal for employees needing to frequently scan access cards. 

● Eco-Friendly Lanyards: These are made from sustainable materials like bamboo, organic cotton, or recycled PET plastic. They’re popular for companies or organisations looking to promote their commitment to the environment. 

● Woven Lanyards: These have the company name, logo, or message woven into the fabric for a durable and long-lasting design. Woven lanyards are highly customizable and suitable for premium branding. 

● Tubular Lanyards: Made from loosely stitched polyester, these are softer and rounder, offering a budget-friendly alternative while still providing comfort. 

4. Benefits of Using Branded Lanyards 

Lanyards offer several advantages, making them a go-to choice for marketing managers, event planners and companies of all sizes: 

● Brand Visibility: Branded lanyards worn at events, in the workplace, or at schools act as mobile billboards, offering continual exposure for a company or brand.

● Professional Appearance: Wearing uniform lanyards helps create a cohesive, professional image at corporate events, conferences, or within the office.

● Functionality: Lanyards serve practical purposes, helping individuals keep important items like keys, ID cards, or badges within easy reach. 

● Security: In environments like corporate offices, schools, or large events, lanyards can enhance security by ensuring that only authorised individuals have access to specific areas. 

● Memorability: Unlike some promotional items, lanyards are highly functional and tend to be used long after the initial event, providing ongoing brand recall. 

5. Eco-Friendly and Sustainable Lanyards 

With growing environmental awareness, many companies now opt for eco-friendly lanyards. Made from materials like bamboo, organic cotton, or recycled PET, these sustainable alternatives help promote a brand's commitment to environmental responsibility. They are increasingly popular for companies that align their branding with sustainability efforts. 

In conclusion, lanyards may be a small item but they offer big benefits. Whether for security, branding, or promotional use, lanyards are versatile, customisable and practical. Marketing managers appreciate their cost effectiveness, durability and ability to carry a company’s brand into

everyday life. With so many customisation options available, it’s no wonder lanyards remain one of the top choices for events, corporate branding and beyond. 

Explore the selection of lanyards available on the Brandability website.