Custom Backpacks and Promotional Drawstring Bags - Custom Printed & Embroidered

Elevate Your Brand’s Visibility with Our Promotional Drawstring Bag

You know the value of leaving a lasting impression, and a promotional drawstring bag does just that. These bags offer a practical and stylish solution for your customers, making them perfect for giveaways or corporate events. Crafted with durable materials, our drawstring bags ensure your logo stands out, turning every user into a walking advertisement. Customise with vibrant colours and your unique design to capture attention. Partner with us to boost brand recognition and create a positive connection with your audience. 

What to Consider When Choosing Printed Bags

Custom backpacks and promotional conference bags are a fantastic way to boost your brand’s visibility and connect with your audience. Here’s what to think about so your investment pays off:

Boost Your Branding 

The main goal of a custom logo backpack or printed promotional bag is to highlight your brand. Look for bags with a design that provides plenty of space for your logo, slogan, or artwork. High-quality printing, embroidery, or canvas bag printing ensures your branding looks sharp and professional. A well-branded bag spreads your message wherever it goes, leaving a strong impression.

Think About Your Audience

Who will be using these promotional bags? If it’s students, opt for lightweight, colourful custom backpacks with compartments for books and supplies. For professionals, sleek, tech-friendly promotional conference bags with padded laptop compartments work better. Matching the style and features of the bag to your audience’s needs ensures they’ll use it regularly, maximising your brand’s exposure.

Optimise Marketing Opportunities

A promotional bag isn’t just about putting your logo on a product; it’s about creating a memorable experience for your audience. Pair your custom logo backpacks with other promotional items like pens, notebooks, or even a drawstring bag for a cohesive campaign. You can distribute promotional tote bags or printed promotional bags at high-traffic events like trade shows, conferences, or community events so your brand reaches a broader audience.

Choose a Reliable Supplier

Working with the right supplier is critical when ordering a backpack or drawstring bag. A trusted supplier like Brandability offers high-quality materials, vibrant printing options, and durable construction to ensure your printed bags stand out. We also provide excellent customer service and a range of customisation options to bring your vision to life.

Go for a Timeless Design

A timeless design keeps your promotional bags relevant long after the giveaway. Opt for styles that 

balance practicality and aesthetics—neutral colours and clean lines work well for custom backpacks or promotional tote bags. This way, the bags will stay useful and appealing for years.

Make Sure It’s Practical

The size and functionality of your promotional bag should match its intended use. A medium-sized custom backpack with a capacity of 20–30 litres is perfect for daily use, while a smaller drawstring bag or promotional tote bag is ideal for lightweight needs. Compartments, padded laptop sleeves, and secure pockets can make a big difference in how versatile and user-friendly the bag is.

Don’t Forget Comfort and Durability

Comfort and durability are key, especially for custom logo backpacks or promotional conference bags. Adjustable, padded shoulder straps and breathable back panels make the bag comfortable to carry, while durable materials like canvas, nylon, or polyester extend the bag’s lifespan. A well-made bag reflects positively on your brand.

Consider Sustainability

Eco-friendly options like canvas bag printing or promotional tote bags made from recycled or sustainable materials appeal to environmentally conscious consumers. Choosing sustainable promotional bags not only demonstrates your brand’s commitment to the environment but also positions you as socially responsible and forward-thinking.

Stay Within Budget Without Sacrificing Quality

A good promotional bag doesn’t have to break the bank, but it’s worth investing in quality. Poorly made bags won’t last, which can negatively affect your brand’s image. Many suppliers offer bulk discounts for items like drawstring bags, printed promotional bags, or custom backpacks, helping you balance affordability and quality.

Look for Special Features

Special features like water resistance, lightweight construction, or extra compartments can make your promotional bags stand out. These practical additions can turn basic bags into favourites for daily use. Features like weatherproof materials, padded laptop compartments, or drawstring closures cater to different audiences, from commuters to gym-goers.

Different Ways to Customise Your Promotional Bags

The way you customise your promotional bags can make a big difference in how your brand is perceived. Whether you’re creating boldly printed bags or subtle, classy custom backpacks, the method you choose sets the tone. Here’s a look at four popular options to help you decide:

Screen Printing

Screen printing is perfect for bold, vibrant drawstring bag designs or printed promotional bags. The cost-effective method transfers ink through a mesh screen onto the fabric, creating clean and colourful 

designs. It’s ideal for simple logos but may not work well for intricate details or gradients. Screen printing can also create layered effects by using multiple screens for different colours. This technique adds depth and vibrancy, making your design more dynamic. Plus, screen printing works well on various materials, including canvas bag printing, allowing flexibility for mixed product campaigns. For brands seeking tactile engagement, adding a specialty ink like puff or metallic can elevate the design.

Embroidery

Embroidery adds a high-end feel to custom backpacks or promotional tote bags. We stitch your logo directly into the fabric for a textured, professional finish. While it’s more expensive than screen printing, embroidery is durable and perfect for corporate gifts or high-end promotions. What makes embroidery unique is its adaptability to thicker fabrics like canvas or heavy-duty nylon, making it ideal for long-lasting promotional bags. Customisable thread colours allow for precise brand representation, and metallic or gradient threads can add a touch of luxury to your design. Another benefit is its resistance to wear. Embroidery stays intact even with frequent washing, ensuring your logo remains prominent over time.

Digital Direct Transfer (DDT)

Digital direct transfer is great for detailed, vibrant designs on custom backpacks or promotional conference bags. This method uses heat to apply printed designs directly to the fabric, allowing for photo-quality images and sharp details. It’s ideal for intricate logos or complex artwork. DDT can also be versatile with unconventional designs, such as QR codes or interactive elements. It lets you incorporate digital engagement directly into your promotional bags, blending offline and online marketing. 

Zip Puller Customisation

Zip puller customisation is a creative way to add subtle branding to custom backpacks. Placing your logo or icon on the zipper pull creates a unique and memorable detail without overpowering the bag’s design. A cleverly designed zip puller—whether shaped like your logo, a mascot, or a unique icon—can intrigue users and onlookers alike. Zip pullers also offer an opportunity for functionality, such as glow-in-the-dark or interchangeable designs, enhancing both branding and utility. Combined with other customisation methods, they can create a cohesive and layered branding strategy.

The best customisation method depends on your goals, audience, and budget. Screen printing works for bold and affordable designs, embroidery offers a touch of elegance, and digital direct transfer delivers detailed, vibrant finishes. Adding unique elements like zip puller customisation can set your promotional bags apart. Combine methods for an even greater impact, ensuring your bags leave a lasting impression on your audience.

How Do Custom Printed Backpacks Benefit Your Brand and Business?

Branding Opportunity

Promotional backpacks present a unique opportunity for businesses looking to boost their brand’s visibility. They act as a blank slate that can be customised with your brand’s colours, logo, or message. This level of personalisation not only draws attention but also helps create a lasting impression of your brand in the minds of both the wearer and those who notice the backpack.

Brandability places a high emphasis on high-quality prints, durability, colour accuracy, and consistency. We provide clear, vibrant, and well-defined prints using a variety of methods. Brandability ensures that prints resist fading, wear, and tear, maintaining their integrity even with daily use and exposure to various conditions. Colour accuracy is also our priority. We use high-quality inks and precise colour calibration to ensure designs remain true to the original vision over time.

Subtle, Yet Impactful, Brand Exposure

In today’s digital-heavy market, finding novel ways to stand out is crucial. Branded backpacks offer a subtle yet impactful form of brand placement that can generate significant visibility. Whether it’s weaving through crowds in urban centres or appearing in less saturated, niche locations, these mobile billboards help your brand make its mark far beyond the confines of traditional advertising spaces.

Brandability backpacks cater to a myriad of activities, from outdoor adventures like hiking and biking to the daily commute with essential tech gear. For the outdoor enthusiast, we have custom backpacks that are made of durable materials that can withstand the rigours of hiking and biking trails and multiple compartments for organised storage of outdoor gear. We offer promotional backpacks designed for urban professionals that include padded compartments to protect laptops and other tech devices. We also have custom-printed backpacks for kids, designed to be both fun and functional. The lightweight materials ensure the backpacks are easy for kids to carry, while adjustable, padded straps provide comfort and support. With our wide range of backpack design options, Brandability can offer one that matches your target market.

Fosters Brand Loyalty

Studies have shown that recipients of promotional products are more likely to develop a favourable perception of the brand, translating into increased loyalty. This psychological connection is strengthened when the item is of high utility and quality, like a well-designed backpack. The generous surface area of Brandability backpacks offers prime real estate for your branding elements. From logos and slogans to contact information, there’s ample space to display your marketing message creatively and effectively. This ensures your brand remains in the public eye, continually building recognition and familiarity among potential customers.

Versatile Corporate Gifting Option

Offering promotional backpacks as corporate gifts to employees, clients, and the broader community is a strategy that pays dividends. Not only do these gifts serve as effective tools for brand placement and visibility, but they also position your company as generous and thoughtful. When these backpacks are used, they act as brand advocates, carrying your message to every corner they travel to.

Brandability offers endless customisation possibilities, allowing you to design backpacks that resonate with specific demographics, lifestyles, and interests. From sleek, professional styles to vibrant, playful designs, our backpacks can be tailored to reflect the unique identity of your audience. This personal 

touch not only enhances brand recall but also strengthens the emotional connection between your brand and its clientele.

Enhances Employee Morale and Unity

When used internally as gifts for employees, branded backpacks can also enhance company morale and foster a sense of unity. They can serve as a token of appreciation, boosting employee satisfaction and loyalty. Plus, when employees use these backpacks outside of work, they become brand ambassadors, extending the reach of your brand’s visibility.

The high-quality materials and construction of Brandability backpacks send a clear message of appreciation to your employees. Providing a product that’s durable, stylish, and functional demonstrates the company’s investment in its staff’s well-being and satisfaction. This tangible expression of gratitude can significantly boost morale, showing employees they are valued members of the team.

Cost-effective Marketing

Compared to other forms of advertising, promotional backpacks are a cost-effective option. They offer a one-time expense that keeps on giving as the backpacks continue to promote your brand for as long as they are used. This longevity of brand exposure versus the initial investment makes them an economically savvy choice for marketing campaigns. Compared to the high costs associated with digital advertising, Brandability’s promotional backpacks represent a budget-friendly marketing strategy with a broad reach. Every person carrying your backpack becomes a brand advocate —at no additional cost. 

Explore our diverse collection of Brandability backpacks today and find the perfect match for every lifestyle and demographic in your target market. Discover how our customisable features and high-quality designs can amplify your brand’s visibility and engagement.