Top Branded Gift Trends To Watch In 2023

As we move into the new year, it's time to start thinking about what the top gift trends for 2023 will be. While it's always difficult to predict exactly what will be popular in the coming year, there are a few key things to keep an eye on. Here are the top branded gift trends to watch in 2023, along with some statistics to back them up. 1. Personalisation Personalisation has been a growing trend in the gift industry for the past few years, and it shows no signs of slowing down. In fact, according to a survey by the National Retail Federation, 63% of consumers said they would like to receive a personalized gift in the coming year. In 2023, we expect to see an even greater emphasis on personalized gifts, with more and more companies offering customization options for their products. 2. Sustainability Sustainability is another trend that has been gaining momentum in recent years, and it's likely to continue to be a hot topic in 2023. In fact, a survey by Deloitte found that 67% of consumers are willing to pay more for products and services that come from companies with a strong commitment to environmental and social responsibility. More and more consumers are looking for gifts that are environmentally friendly and sustainable, so expect to see a lot of products made from recycled materials, biodegradable packaging, and other eco-friendly options. 3. Experience Gifts Experience gifts, such as tickets to a show or a day at a spa, have been growing in popularity in recent years. In fact, a survey by the National Retail Federation found that 59% of consumers said they would like to receive an experience gift in the coming year. In 2023, we expect to see even more companies offering these types of gifts, as well as an increase in the number of unique and interesting experiences available. 4. Technology Gifts Technology gifts, such as smart home devices and wearable technology, have also been growing in popularity in recent years. In fact, a survey by the Consumer Technology Association found that the number of consumers interested in purchasing tech gifts increased by 7% from 2020 to 2021. In 2023, we expect to see even more innovative tech gifts on the market, with a focus on products that are both functional and fun. 5. Affordable Luxury Gifts Affordable luxury gifts, such as high-quality and well-designed products at accessible prices, have been growing in popularity in recent years. In fact, a survey by NPD Group found that the the number of consumers interested in purchasing affordable luxury gifts increased by 5% from 2020 to 2021. In 2023, we expect to see even more companies offering these types of gifts, as consumers continue to seek out premium products at more affordable prices. In conclusion, the top branded gift trends to watch in 2023 are personalisation, sustainability, experience gifts, technology gifts, and affordable luxury gifts. As consumers continue to look for gifts that are meaningful, unique, and environmentally friendly, these trends are likely to continue to grow in popularity. Keep an eye on these trends in the coming year to stay ahead of the curve and offer the perfect gifts to your customers.