Top 5 Branded Products For Financial Institutions

Companies in the financial industry have relied on promotional branded items as a means of marketing for decades. One of the biggest challenges faced in this sector, though, is client retention. That’s exactly why banks and other institutions tend to focus on quality branded gifts as a marketing tool for new and prospective clients - because first impressions count! In this article, we give you a list of the top 5 branded products that are perfect for companies in the financial services sector! 1. Pens, pencils and highlighters Most financial institutions tend to still rely on writing instruments a lot. Whether that be for staff to take notes or for clients to sign agreements, pen and paper are all but history in this sector. Banking and financial services is an age-old profession and writing, signing contracts and keeping written records is a crucial part of the industry. For this reason, branded pens and writing equipment are handy, seeing as they match the needs and habits of the industry. Financial industries that want to make a good impression on their clients and prospective clients can look into purchasing high-quality pens, which will typically also last longer than more affordable versions. 2. Calculators This one might seem a tad obvious, but branded calculators are a surefire way for banks and financial institutions to ensure that their brand remains front and centre when it comes to the attention of new clients. Calculators and mathematics are a central part of finances, making these items very apt and useful. Even small pocket calculators can be viewed as a very effective branded item for institutions to use to their advantage when it comes to marketing. 3. Conference Bags Clients in the financial industry usually attend conferences regularly and need bags to carry vital documents. This is especially true for clients in the B2B sector. By giving them conference bags, branded in your institution’s logo and colours, you’ll show that your organisation truly understands the nature of your client’s business and their business networking efforts. Conference bags are available in various shapes and sizes, so you’re bound to find an option almost as unique as your own brand. 4. Mouse Pads Clients in the financial sector tend to be professionals, which implies that they spend a lot of time at their computers to complete their work. To this end, giving them branded mouse pads is a good idea, as it will ensure that they see your brand almost daily in the space they spend most of their time at work. Furthermore, branded mouse pads are a good way of showcasing that your organisation understands the way in which its clients conduct business. The more useful a branded product, the better results one can expect from them. Mouse pads are generally also affordable branded products, which means they can form part of your marketing efforts without breaking the bank. 5. Wine Bottle Bar Sets For premium clients, a bigger, more extravagant branded gift is warranted. In the financial sector, high-value clients are of great importance to institutions. Not only do they bring a lot of business to financial institutions themselves, but they also have the power to influence other premium customers too. You can thus go the extra mile for some clients and give them a branded wine box set. These sets are usually made of decent quality wood and include space for a bottle of wine. They typically also include accessories like wine openers. Where to find branded products of this nature? Brandability is proud to offer these and other branded products. Financial institutions can contact us for more information or for help in finding just the right items for their next campaign.