Top 10 Reasons to make Corporate Clothing & Branded Clothing a Priority in your ad budget

When thinking about how best to invest your advertising buck for maximum return, branded corporate clothing should be one of your first choices, and there are plenty of good reasons why:  

1. Branded Corporate Clothing is a Multi-Functional Promotional Tool

Your brand IS your business and you need to promote it in as many ways as possible. Besides your employees wearing your branded clothing as mobile advertising for your business, you can also have your clients promote for you, with carefully chosen branded corporate wear as gifts. In addition, third party promotional companies can represent your company and your brand at exhibitions, trade shows and other promotional events.  

2. Corporate Apparel offers a Great Return on Investment

Here’s an interesting fact. Studies have shown that more than 70% of flyers are discarded without being read and typically only return a 1-2% conversion to sales, if you’re lucky. What a waste of good money! Although it may cost a little more initially, corporate wear has a far longer working life, is mobile and functional too. For as long as your branded clothing is worn, your brand is permanently visible, advertising for you. So ask yourself: What should you rather invest in?  

3. Printed Company Clothing is a low cost Advertising Medium

Compared with how restrictively expensive many advertising channels can be, branded corporate clothing is a comparatively affordable option. Your company, your brand, your logo and your message are prominently displayed on walking, talking ‘billboards’ for your business. In addition, the wearers, be they employees, customers or promotional workers, look smart and ‘uniform’ so to speak. And your brand ‘speaks’ too.  

4. Branded Promotional Clothing is Tax Deductible

Unlike some promotional activities that come right off your bottom line, branded company clothing is tax deductible as a direct cost-to-business operating expense. Your potential investment in branded corporate wear depends largely on your available budget, but should be carefully weighed against potential value, benefits and return nonetheless. Invest what you can afford in branded corporate clothing!  

5. Corporate Clothing is a Massive Brand Recognition Tool

Are you still relying heavily on printed collateral and other costly and possibly out-dated advertising methods to convey your message? It’s time to take advantage of the massive value you stand to gain by using branded corporate clothing as part of your advertising arsenal. Brand awareness, association and recognition are exponentially enhanced each time someone sees your logo or brand. What better way than having ambassadors of your brand proudly displaying your message on stylish and fashionable corporate wear items?  

6. Corporate Wear is super for Staff Morale and Team Spirit

In business, your team should all be working together, towards a common goal. Sports teams wear matching, distinctive gear that immediately identifies them, so follow the trend and use branded clothing for a guaranteed boost in morale and team spirit. In addition, company pride and loyalty are significantly enhanced when employees proudly wear your brand. Employee behaviour is also proven to be vastly improved when staff members know they’re identifiable in your corporate clothing.  

7. Branded Corporate Clothing is perfect for Promotions and Events

What kind of promotional activities and events do you have planned to promote your business and rand? Trade shows, exhibitions, product launches, teambuilding events, conferences, community projects and many more are all prefect opportunities to kit your team out in matching corporate clothing. The advertising mileage you get from having potential customers more readily identify with your brand cannot be underestimated, so use every opportunity to boost your business by outfitting your team in appropriate promotional clothing.  

8. Promotional Wear Boosts Customer Loyalty and Trust

The more your customers and prospects see your name, the better the chance they will remember you first when it comes to deciding who they choose to do business with. Keep your brand clear in their minds by offering branded corporate clothing and other promotional clothing items as gestures of thanks and goodwill. Make sure they see your company representatives in similar corporate wear. Building solid, lasting relationships depends largely on how much your customers trust your employees, your company and its abilities. Once trust is established, loyalty follows. Branded corporate apparel goes a long way in sustaining both.  

9. Branded Company Clothing Works Wonders for your Corporate Image

First impressions last. Enough said about how you need to present your company to prospective customers. On the other hand, lasting impressions are what you need to sustain, in order to sustain your business. The perceivable divide between companies who wear branded corporate clothing and those who do not is enormous. The one sure way to enhance and sustain your corporate image is through a smart and impressive range of corporate wear for your employees. If you’re not doing it yet, today is the day you should!  

10. Printed Corporate Wear makes a Perfect Gift or Donation

What better way to convey a generous and caring company image than to donate printed corporate clothing items to charities of your choice or other worthy causes? A hamper of printed T-shirts, caps or some other branded clothing item could give your company a marathon run in terms of mileage for your investment. Become a champion in your community and a respected leader in your industry, and boost company and brand awareness at the same time, by donating printed company clothing to a deserving cause. It’s well worth it!  

Conclusion

So now that you have plenty of good reason to make corporate clothing a top priority on your advertising budget list, you need to choose a supplier you can rely on to deliver every time. Brandability is everything you need in a branded corporate clothing and corporate gifts company in South Africa. Our speedy, personal service is unequalled and we go above and beyond to please, because Your brand IS our business! Contact us here or call us now on 0861 8888 59 for an unforgettable experience that will keep you coming back for more!