Power into your Marketing with Promotional Products

Of all the branded promotional products you may have received through the years, can you remember what the first one was? Think about it. What was the very first of all the promotional gifts you’ve received? When I sat down to write this article, it got me thinking too.Mine wasn’t one of the assortment of branded pens, branded mugs or even printed T-shirts I’ve received through the years. I remember it quite distinctly. It was a blue piggy bank from a leading national bank, without a rubber stopper to tempt me to steal from myself. The trick was to fill it and then take it to the bank and open an account. And guess what? I still bank with this bank today. 

That is just one example of the powerful punch promotional products pack!

Distributing free promotional items is a very smart, and relatively inexpensive technique companies and individuals have been using for literally hundreds of years to promote their brands. It comes as no surprise then that the brands that keep their messages clearly in our minds are the ones most likely to succeed over those who don’t. So, what are you doing to make your brand stand out? More specifically, what is your promotional gifts strategy? Do you have one? You should!  

Promotion, Promotion, Promotion!

Some say the first three rules of successful business are location, location, location. While this may hold some weight, perhaps it should be changed to promotion, promotion, promotion. It would be interesting to know which is statistically more effective. I’m willing to stick my neck out and put my piggy bank’s money on promotion, particularly as businesses become more mobile, more dynamic and more global, and especially with the internet and social media now so prominent in our ever-changing world. And as competition becomes more aggressive and more creative in their efforts to secure business, you need to be as flexible, as dynamic. This is where you could easily, and affordably, set yourself apart by implementing a strategic promotional gifts campaign.  

Increase while others Decrease

Another rule of good business is to increase your advertising spend in tough economic times, while others are cutting costs. This makes especially good sense when it comes to branded promotional items. Why is that? Well, simply because promotional products are proven to be the best return-on-investment advertising medium when it comes to what marketing gurus call ‘cost per impression’. In other words, how much it costs to deliver a message to one recipient once. As an example - the average cost per impression for printed T-shirts is 0.005 cents. In comparison, a prime time television ad’s cost per impression is 0.019 cents. In other words, printed T-shirts are four times more cost effective that advertising on TV. In addition, promotional items are portable. They’re a walking, talking billboard for your company, at a fraction of the cost. Because of this, the importance and impact, the massive value and tangible benefits of branded promotional products for your company should never be underestimated!  

Your Solution:

So now that you’re convinced to invest whatever you can reasonably afford on branded promotional gifts, be sure to contact Brandability right away for all the promotional products you need to brand and boost your business.