Merchandise Marketing - How to Use Promotional Products to Boost Your Business

Mar 24, 2023 12:57

Promotional products are an effective way to enhance brand recognition, increase customer loyalty, and improve sales. According to an article on LinkedIn, 85% of consumers have done business with an advertiser as a result of receiving an item. Whether you are a small business owner or a large corporation, promotional products can help you achieve your marketing goals. In this blog post, we will discuss the benefits of merchandise marketing and provide you with some tips on how to use promotional products to boost your business. What is Merchandise Marketing? Merchandise marketing, also known as promotional product marketing, is a form of advertising that involves distributing merchandise or promotional products with a company's logo or message to customers, employees, or other stakeholders. According to the Advertising Specialty Institute (ASI), 85% of consumers are likely to retain promotional products they receive, making them a highly effective form of advertisement. Promotional products can also be used in a variety of ways, such as giveaways, employee gifts, and customer incentives. Benefits of Merchandise Marketing There are many benefits to using promotional products in your marketing efforts. Here are just a few: Increased Brand Recognition Promotional products featuring your brand logo and message can help to increase brand recognition among potential customers. The more people see your brand, the more likely they are to remember it. For example, according to a recent article, 34% of people have a promotional item on their desk at work. The data indicate that a considerable number of individuals are using promotional merchandise to create a more welcoming environment in their workspace and to promote their organization's brand. Customer Loyalty According to a recent article, promotional products generate 500% more referrals from satisfied customers compared to other forms of advertising. Giving customers promotional products can create a sense of loyalty to your brand. They will feel appreciated and valued, which can lead to repeat business and referrals. Cost-Effective Advertising Promotional products are a cost-effective way to advertise your business. They often have a low cost per impression, which means you can reach a large number of people for a relatively low cost. Versatility Promotional products can be used in a variety of ways, such as giveaways, employee gifts, and customer incentives. This versatility makes them an excellent tool for any marketing strategy. Using Promotional Products to Boost Your Business Here are some tips on how to use promotional products to boost your business: Choose Items That Align With Your Brand When selecting promotional products, choose items that align with your brand and target audience. By selecting items that reflect your brand's values, personality, and overall aesthetic, you can create a cohesive and memorable promotional campaign. For example, if you are a fitness company, consider giving away water bottles or workout towels. Make It Useful: Promotional products that are useful and practical are more likely to be used by customers, which means more exposure for your brand. Examples of useful promotional products include pens, phone chargers, and tote bags. Use High-Quality Products: The quality of your promotional products reflects on your brand. Choose high-quality items that are well-made and durable. Distribute Strategically: Determine where and how to distribute your promotional products for maximum impact. Consider giving them away at trade shows, events, or as part of a purchase incentive. Examples of Effective Promotional Products Tote Bags Tote bags are a popular promotional product because they are useful and provide a large area for your logo or message. Pens Pens are a classic promotional product that is inexpensive and practical. They are perfect for handing out at events or as part of a customer gift. Water Bottles Water bottles are a practical and eco-friendly promotional product that can be used by customers on a daily basis. T-Shirts T-shirts are a popular promotional product for events and trade shows. They are an effective way to get your brand seen by a large audience. In conclusion, merchandise marketing has proven to be a highly effective way of promoting a brand or business. By offering promotional products that are useful and well-designed, businesses can create a positive association with their brand in the minds of consumers. One excellent source for high-quality promotional products is Brandability. We offer a wide range of customizable items that can help businesses to increase their brand recognition.