Living In A Digital World

The advances in technology have shifted us into a digital world. It is therefore imperative that employers set their employees up to not only keep up with the everchanging advances but also for them to understand these changes and gain the right knowledge to remain digitally in the know. At Brandability we try our absolute best to equip our staff with these continuous changes by having them participate in various online short courses and studies to expand their knowledge. Generally, employers seek out an employee for their experience and though this may make them an asset to the business; you may want to consider taking it one step further by furthering their experience with added knowledge and having that transcend and applied to the continued growth of not only your business but their personal growth as an individual. Why is this important you ask? Aside from the noted fact that we are living in a digital world, it has become noticeably evident that many businesses have invested in somewhat of an online presence – not only has this allowed growth and exposure but it has additionally ensured they keep up to date with what’s trending in the digital world, further establishing the needs they need to fulfill for their clients and widen their audience base. There’s no doubt the Yellow Pages is as outdated as the floppy disk, which has since been replaced by what we know as the USB drive, a tiny device outweighing its predecessor in function and form. Studies have revealed printed newspapers and magazines will essentially fade away too, which is why we have seen a rise in many of these outlets having a digital version. It was previously the norm to source contract web developers, social media marketing concerns or IT technicians. Today businesses have full time staff dedicated to these roles. If digital is shifting at such a rapid rate, with new information and new advances daily – how will your business keep up with the influx of information? It’s simple, equip your team accordingly to keep up with the times!