How Branded Promotional Products Can Change The Perception Of Your Company

There will always be more than one company that offers the same type of service or sells the same kind of product, leaving customers with the luxury of choice. But at the same time, brands provide peace of mind. Having a trusted brand identity keeps you ahead of other players in your field and will ensure that customers will stick to what they know and trust. Part of building a strong and reputable brand identity is through shaping how your company is perceived through the eyes of your customers. This is why brands have adopted the art of gift-giving. Branded promotional products can change the way consumers perceive your company. In this article, we will break down some of the ways branded promotional products can improve the perception of your company. What are Branded Promotional Products? These kinds of products are items that are usually bought in bulk and branded with your company’s logo. They could range anywhere from a pen to a cup or calendar. The idea is that they are presented to your customers and that they represent something about your business. These promotional products may be given to consumers when they purchase items or services that are on promotion, at trade shows, with sales reps, and more. How branded promotional products affect the perception of your company When handing out branded promotional products, you enhance the image customers or potential customers have of your company by increasing awareness and curiosity in your brand. Here are some key factors on how these promotional products may impact the impression and perception that consumers have of your company:

Personal Touch

By presenting consumers with branded promotional products, you leave a lasting impression showing that you care and appreciate them doing business with your company. Every time the consumer makes use of or sees said product, they will have a sense of euphoria. You will then be ever-present in the consumer’s day-to-day life. Think of these gifts as a little souvenir that clients can put on their desk to remind them of the company that gave them to them. We live in the day and age of online advertisements popping up all over our screens and devices. We have learned to mostly ignore and live past these forms of impersonal advertising. Yet, there is something special about receiving a physical promotional product that you can actually use, that far exceeds the impact of a TV commercial or search ad. It is more personal as it makes the consumer feel appreciated and specifically catered to.

Premiumisation

The type of gift may further affect the way your company is perceived. Whilst receiving a branded pen or cup will still leave a positive impression, opting for higher-end branded products will add a feeling of exclusivity. When a consumer receives a high-end promotional product they will perceive your company as a luxury brand adding value to your brand. Consumers will also perceive your brand to be trusted and well respected in your field of industry. Making use of unique and different types of promotional products rather than the average or predictable promotional products will have consumers perceive your company as providing a unique service or quality products that other firms can't match.

Speciality

When your products or services are industry-specific, offering specialized branded promotional products will prove to your consumers that you are a knowledgeable player in your field. This will also create a favourable attitude towards your brand. Consumers will also have more trust in your service or product and will continue making use of the services or products you provide in confidence. For example, if you are a supplier of products in the construction industry, it will make more sense to give your consumer a branded promotional product in the form of a measuring tape or even a tool binder than a cup or calendar. These are items that they will make use of almost every day proving that you understand their needs and can provide them with the tools to satisfy their needs.

Confidence

Handing out branded promotional products may set you back a few pennies and your consumers will also recognise this. Investing in such products to please your consumers will show that your brand has the confidence in itself to satisfy your consumers at your own cost. Confidence is infectious and your customers will soon return the favour in investing their hard-earned money in your products and/or services in confidence. Think of yourself as a consumer. When you walk into a store in search of a specific product you are usually faced with the different branded options of said product. Usually, we will stick to the brand that we know because we are confident in the quality and the brand itself. When a new brand arrives on the shelves we are usually reluctant to try it. But when offered a branded promotional gift, we feel more confident in trying this new product. Creating a confident impression may therefore result in more potential customers having the confidence to be new and regular consumers of your brand. Final word In conclusion, the use of branded promotional products is still relevant, now even more than say 10 years ago, in today’s day and age. Rather than trying to gain engagement from online ads, engage directly with consumers through the use of promotional products. You will distinguish your brand and what you are about; you will leave a lasting and valuable impression of your brand. According to an ASI study, 85% of consumers remember advertisers who gave them physical promotional products like a hat or a shirt. A different study showed that 71% of tradeshow attendees remembered the brand that gave them branded promotional products and 76% of these attendees reported having a favourable attitude toward that brand and company. Brandability offers a variety of these promotional products that cater to both the needs of your brand and your consumers. Our services include masterfully branding your chosen products with your company’s logo and identity to leave a lasting impression with your consumers and shaping the way that they perceive your brand. Visit our online store here.