Colour Trends - What’s Hot in the World of Promotional Products

In a world full of bright colours, the right colour can make all the difference. Colour isn’t just an aesthetic decision; it’s an emotional trigger, a brand statement and a way to stand out. In the world of promotional products, staying in sync with colour trends isn’t just a nod to design – it’s a strategic move. 

Let’s discuss the colours that are making waves and how you can harness them to create unforgettable impressions with your promotional products. 

1. Viva Magenta: A Bold Statement 

If there’s one shade that embodies confidence and vibrancy, it’s Viva Magenta. Voted as the colour of the year in 2023 by Pantone, this red-pink blend evokes creativity, courage and a zest for life. It’s not just a colour - it’s an attitude. Brands targeting youthful energy or promoting bold initiatives are embracing Viva Magenta in water bottles, tote bags and tech accessories to inject that extra spark into their messaging. 

Pro Tip: Use Viva Magenta sparingly or as an accent to avoid overwhelming your designs. Pair it with neutral tones like grey or beige for a sleek, modern contrast.

2. Serene Blues: The Calm in the Chaos 

Voted as colour of the year for 2025 by Valspar,this trend has brought serene shades of blue into the spotlight. Think deep ocean blues, soft sky blues and everything in between. These shades evoke trust, professionalism and tranquillity, making them perfect for brands focused on wellness, finance or technology. 

Ideal Products: Consider kitchen, home or outdoor essentials in these cool blues to reinforce feelings of calm and stability subtly.

3. Nature-Inspired Greens: Eco is the New Cool 

With sustainability on everyone’s mind, nature-inspired greens are thriving. Shades like olive, moss and sage communicate an eco-conscious attitude and a love for the environment. Not only do they resonate with environmentally conscious consumers but they also give a fresh, rejuvenating vibe to everyday items. 

Product Insight: Green is an ideal pick for reusable items like eco-friendly tote bags, plantable seed invitations and recycled notebooks. Combine these colours with sustainable materials to reinforce a brand’s green message.

4. Earthy Tones: Authenticity Wins

There’s been a growing shift toward minimalism and authenticity, and earthy tones like terracotta, clay, and caramel are leading the charge. These colours are all about grounding and connecting people to real experiences. Earthy tones also project sophistication and timelessness, which is great for high-end promotional items. 

Branding Tip: Custom mugs, premium journals, and artisanal packaging in these colours make a polished statement without being overly flashy. They tell the story of a brand that values substance over style.

5. Peach Fuzz: The 2024 Pantone Color of the Year 

Pantone has officially named Peach Fuzz as the 2024 Colour of the Year. This refreshing, peachy-pink hue embodies optimism and warmth - a nod to embracing joy in a subtle yet impactful way. 

4 Creative Ways to Incorporate Peach Fuzz Into Your Promotional Strategy: 

● Apparel with a Playful Twist: Use Peach Fuzz in branded t-shirts, hoodies and caps to give your merchandise a fresh, youthful feel. It’s ideal for targeting younger demographics or promoting wellness and lifestyle brands. 

● Office Essentials That Uplift: Add a pop of optimism to workspaces with Peach Fuzz-inspired office supplies. Branded notebooks, pens or desk accessories in this colour can bring an energising touch to mundane work routines. 

● Wellness Products with a Calming Effect: Peach Fuzz pairs beautifully with wellness-related products like yoga mats, meditation kits or stress-relief balls. Its comforting tone aligns with self-care and relaxation themes. 

● Packaging with a Personal Touch: Incorporate Peach Fuzz into packaging designs- think soft peach gift bags, custom boxes or product labels- to add a stylish and memorable finish to giveaways or corporate gifts. 

Making Colour Count in Your Promotional Products 

Remember, the right colour not only catches the eye but also tells a story and connects with consumers on a deeper level. As you plan your next promotional strategy, embrace the emotional and psychological influence of colour to leave a lasting impression and drive meaningful engagement. Make your colour choices count and watch as they transform your promotional products into memorable experiences.

Ready to revamp your brand’s promotional products with this year’s hottest hues? Bring your vision to life with Brandability.