Choosing the BEST Corporate Gifts and Promotional Products for YOUR Brand

  Did you know that almost anything that has space to display your logo can be transformed into a practical and functional corporate gift idea? While being spoiled for choice can be a good thing on the one hand, the real challenge is to reduce your options to a manageable variety of promotional products that best meet your branding and corporate image objectives. As a leading corporate gift supplier, and with your brand’s best interests at heart, Brandability will consult with you to understand your branding objectives and will offer advice and recommendations that will work best for you. To get you thinking more about what would suit your corporate gift needs best, here are a few ideas from the leading promotional product categories:  

Corporate Clothing

Branded corporate clothing is always a popular choice, as any item of clothing displaying your brand is advertising for you for as long as the garment is worn. Nowadays, almost every material or finish can be printed on, so your choice of branded work wear is practically endless. Screen printing and embroidery have traditionally dominated this sector, although full colour digital printing and laser etching are popular too, giving you a more versatile choice of materials and finishes. So whether you need branded uniforms for your staff, high visibility wear for safety workers, or more exclusive items for special events and customer giveaways, company clothing displaying your logo is always a great branding choice. Most importantly, printed corporate clothing is a mobile, high visibility and long lasting promotional item, offering excellent returns on your corporate gifts investment.  

Printed T-shirts

Affordable, highly visible and available in a wide variety of fabrics, styles and colours, printed T-shirts are so much more than what they used to be. When carefully chosen to best align with your brand, your message and your occasion, printed T-shirts can produce exceptional results. Think back. When was the last time you saw a group all wearing the same T-shirts? Was it mass action on TV? A corporate or sporting event? Perhaps a team-building exercise? Possibly a worthy cause that needed the extra exposure? Whatever it was, and because you remember what you saw, you know that branding on T-shirts works! So keep this little gem near the top when you compile your corporate gifts list.  

Bags and Totes

Portable promotional products. What does that statement say? And why is that three in a row so far? Well, bags and totes are no different when it comes to promoting your brand on the move. You want your brand to be seen! Remembering that all branded corporate gifts are advertisements for your brand, it makes sense to get the most mileage out of your choice, rather than have a stationery cupboard full of diaries and desk pads way into the New Year, not so? Bags and totes can make a considerable statement for your brand too, when carefully chosen to align with your brand identity, your corporate message, or the intended event. And there are so many designs and styles to choose from, there is sure to be something perfect for YOUR brand.  

Pens and Writing Instruments

Branded pens and other printed writing products are always a popular promotional gift, because virtually everyone has a use for them. And here again, consider carefully which writing instruments will benefit your brand best. Exclusive, name brand fine writing gift sets to make a very impressive statement? Something extra-special as an award or in recognition? Or perhaps the opportunity to mass-distribute at an event or product launch? Whatever your choice, simply ‘dress’ for the occasion. So remember to tick printed pens on your corporate gift list now. And while you’re about it, check to see if your pen’s branded. Get the message?  

Mugs and Drinkware

A toast to the old faithful. Yes, statistics say all good things about brand awareness associated with printed corporate mugs and drink-ware gift sets. You probably have a good few of them yourself and they’re an excellent choice as a long term brand-booster. Differentiating yourself is important to note, so if you can come up with an unusual design or print idea, you’re likely to have better mileage. Enough said.  

Caps

All you need to know here is what goes for mugs too. And everyone has a head, right? So this one’s a no-brainer.  

Summer Products (or Seasonal Products)

With summer well on its way, make best use of seasonal products such as sun shades, sun visors, umbrellas, flags and banners, and even sunscreen and lip balm. This list is endless. Anything that goes out in the sun. Branded bottled water is also proving a popular choice, especially for corporate events such as seminars and golf days. Fashion TV sells theirs ‘for models and billionaires’ and you can bet people drink it. And they associate with the brand. And they also aspire to the brand. It’s time to be seen, so get your sexy swimsuit on and dive right in! And when the seasons change, so do you.  

Conclusion

When it comes to choosing the best promotional products for your brand, gone are the days of ‘just any old thing’. It’s time to differentiate your brand with more unique and specific corporate gifts that consistently complement your corporate image. So remember to choose wisely, and if you’re really too spoiled for choice and can’t decide which corporate gifts are best for your brand, contact Brandability today, for all the advice and assistance you need to decide on the best promotional products for you.