Building Brand Recognition By Using Branded Promotional Gifts And Clothing

Brandability is the number one trusted online promotional gifts company in South Africa, and for many years this team has helped thousands of businesses across Southern Africa to find the right promotional gifts, promotional clothing and corporate gifts in order to assist these companies in building brand recognition.

With warehouses in all the major centres in South Africa, as well as in Botswana and Namibia, Brandability has remained consistent in offering fast and efficient delivery no matter where you are in Southern Africa. An extensive, specialist import/export division provides customised solutions to their clients as well.

International research into the high value placed on the use of promotional products has shown that promotional gifts have become the most popular choice for building brand recognition during marketing campaigns, creating a positive effect on your brand and on your sales.

Research conducted provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition as well as an increase in sales, proving that this form of advertising yields a far better return on investment than any other form of marketing.

Some of the most popular promotional products listed by people who were surveyed included promotional gifts such as USB sticks, desk clocks and other desk items, promotional gifts for house and home as well as mugs and writing instruments.

Surprisingly, mugs are kept longer than any other promotional product, but as long as the branded promotional gift you are giving is useful, you are looking at a high percentage of customers who keep their promotional gifts for up to a year, while others keep their promotional products for up to 4 years.

Naturally, the longer a promotional product is kept, the more impressions it makes on the recipient and anyone else who sees the recipient using it, and the impact on the recipients of promotional gifts is great. They can easily recall the specific type of product received and definitely remember your brand name or the name of your company a long time after receiving it.

One of the main reasons customers will keep a promotional gift is because they find it useful in their day to day lives. The best combination for an effective promotional gift is for it to be both useful and relative to your brand for better recollection in the future.

Contact the professionals at Brandability who are passionate about the best in promotional gifts, their experience will speak volumes in assisting you to find the right balance between usefulness and relativity to your brand when you make your choices for promotional gifts!