Branded Gifts Guide: Top 5 Branded Products Students Will Love

If your company is focused on targeting young people as a target audience, then you’ll be well advised to build an active and engaged clientele consisting of students. In fact, some companies provide products, services and solutions specifically designed around the needs of students. The challenge these companies often face revolves around how one should go about grabbing students’ attention effectively and in such a way that they recall your brand later on too. Branded gifts and promotional items are an effective way of engaging with a student market. Let’s face it - students love getting stuff for free. However, if you manage to give them something truly useful, they will end up using it more frequently and as a result, take better cognisance of your brand. In this article, we set out 5 branded gift ideas that students will love, thereby increasing their engagement with your brand. 1. Branded Notebooks Studying and taking notes go hand in hand. Even if students tend to use electronic devices in lecture halls these days, most students still tend to keep a notebook on hand for the occasional idea or thought they want to jot down. By creating bespoke branded notebooks, you can give students a branded gift they’re bound to carry with them to class, study rooms and perhaps even to exam venues. This not only means that your brand will be front and centre for them, but their peers are also bound to notice the branding on the notebooks their friends were provided with. When considering which notebooks to purchase, consider buying a higher quality version, which is likely to last longer and extend the value of your marketing investment. 2. Branded pens & pencils This suggestion might seem a little obvious, but a notebook is no good without a pen. Students do go through a lot of pens and pencils during the academic year, so it is definitely a very useful gift to give to them as part of a marketing campaign. Pens & pencils are affordable branded gifts, which makes them an accessible option for most companies to use as part of an activation plan. Furthermore, such a large variety of pens and pencils are available that you are able to choose from all sorts of unique and interesting options. Although pens and pencils are very disposable, their high utility rate will ensure that students who get branded writing equipment from you do notice your brand daily, at least for a week or two. 3. Laptop or Tablet Bags As indicated above, technology has become an integral part of the studying process. Most students have some sort of electronic device they take with them to class for the purpose of taking notes and watching presentations that are discussed in class. With the advent of hybrid learning, students also use their devices to attend classes virtually. Tutor groups and collaborative learning also take place using online methods, which necessitate smart devices. Giving students a laptop or tablet bag is thus a very good idea. Students often travel with their devices to study venues, lecture halls or a friend’s house to work on assignments and prepare for tests. If they have a laptop or tablet bag to protect their devices, they are likely to see this gift as very useful and essential. From another perspective, it may also indicate to students that your brand understands their needs. By giving them a tool they can really benefit from, they are more inclined to trust your brand and feel recognised in an accurate manner. 4. Lanyards Most tertiary institutions make use of access control methods to ensure campus safety. Students are thus issued with student cards that they use to get into buildings. Some colleges and universities also allow students to add certain costs for food, stationery and the like to their student account by swiping their student card. Most students, though, have at least one story about how they have lost their student card due to negligently forgetting it somewhere. Your company can help them overcome this inconvenience by giving them lanyards. The lanyards can be used to safely secure and store a student’s campus card so that they can carry it around their neck wherever they go. Adding your logo to this lanyard is effective, as students will not only see it themselves but your brand will be projected to everyone around them too. 5. Sticky Notes Some students will argue that sticky notes are an irreplaceable part of their study technique. They use them to make notes in their textbooks, highlight important topics in certain modules and visually represent complex concepts. Sticky notes can be minimally and effectively branded with your company’s logo by adding it to the bottom corner of the notes. This will ensure that your company’s logo is displayed to a specific student when they are looking at it in a very attentive manner, seeing as they use the notes to study. Sticky notes are available in all sorts of colours. You can choose a variety of colours to create a rainbow pack, or you can simply stick to one colour that matches your brand the best. Where To Get Branded Products For Students? Brandability offers a wide range of quality products that can all be branded with your logo and corporate identity. We have products perfect for students! Contact us today for more information about our products.