Branded Gifts Guide: Top 5 Branded Products For Car Dealerships

In 2020, a survey by V12 Data found that more than 59% of car owners choose a car dealership based on their reputation. When asked what impacts a dealership’s reputation the most, participants candidly offered that how they treat their customers and how they make them feel impacted on this factor the most. Branded gifts are arguably one of the most effective ways to make clients feel valued and appreciated. Not only does it show a car dealership’s appreciation towards a client, but it also goes to show that the dealership is willing to go the extra mile to create a fond memory of a client’s interaction with their business. Oftentimes, dealerships use the handover of new vehicles as the perfect opportunity to present branded gifts to their clients. Automotive dealerships also regularly host sales events where clients are invited to spend the day exploring various models and special offers on the dealership’s showroom floor. This is another unmissable opportunity to make use of branded gifts to increase the perceived reputation of the dealership in question. In this article, Brandability’s branding experts have compiled a list of the top 5 items that are ideal for car dealerships to make use of at their next vehicles handover or sales event. Roadside Emergency Kits When it comes to vehicles, the fact of the matter is that car owners need to prepare for anything. Even though most modern cars offer enhanced safety features and the risks of mechanical failures are few and far between, things like potholes, sharp objects on roads and accidents are common occurrences. One way in which a car dealership can step up in this regard is by creating branded roadside emergency kits. These kits usually contain all the essential tools one needs to do basic tasks, like changing a tyre, jump-starting a battery or towing another car. These kits are handy because they are very portable and can easily be stored in any car’s boot or even glove box. In terms of branding, these items present many opportunities. Not only can dealerships use the colour of the particular kit they are looking to buy to their advantage, but their logo and contact details can be placed on the items as well. Some dealerships offer roadside assistance to their customers too. If this is the case for your dealership, it is a good idea to include the emergency number on the branding too so clients know who to call if they need help. Auto-Heating Coffee Travel Mugs In the USA, the National Coffee Association found that 79% of people that drive to work daily make coffee at home and drink it during their drive to the office. This presents a creative opportunity for car dealerships to give their clients a branded gift that they are likely to use every day. Although normal coffee mugs are arguably an overused branded gift, something a little different like a travel mug that keeps itself warm might just be what will blow your clients away. These products feature a small port where a charging cable, which is connected to a car charger, is inserted. Using the electricity it receives, elements on the inside of the cup can keep its contents heated and enjoyable throughout any commute, no matter how long it is! When branded gifts are slightly more off-beat and out of the ordinary, they tend to make a greater impression on clients. In terms of branding, a car dealership can easily engrave its logo and contact details onto the side of the travel mugs, which will also give it a professional and quality look. Tracker Key Ring We’ve all been there: you need to leave for a meeting or urgent appointment and you just cannot find your car keys anywhere. In fact, some motorists spend up to 14 hours per year just looking for their car keys. In the UK, it is estimated that a combined sum of millions of pounds is spent yearly by motorists who cannot find their keys at all and need replacement ones. Car dealerships can present their clients with a solution: tracker key rings! These small devices can be attached to one’s keys just like any other keyring. But it has the added benefit of a GPS tracking unit installed in it. If a car owner has lost their keys, they can use an app that is connected to the keyring to find its location or to play a sound from them. Gone are the days of spending hours on end trying to find those pesky car keys and clients are bound to subconsciously value this gift they received from a dealership more because it solves a very real challenge! Naturally, these keyrings can be branded by adding a car dealership’s logo to them. Because this is something that will be attached to a client’s keys and most people drive at least once a day, it’s a sure-fire way of keeping one’s brand in front of a clients eyes. Digital Tyre Gauge Although this might be a branded gift that is slightly more niche than the other products mentioned in this article, it is still a unique and thoughtful gift to give to clients who have bought certain kinds of vehicles, like bakkies or SUVs. Digital tyre gauges make the process of checking tyre pressure throughout a road trip or off-road adventure a breeze. They are very accurate, compact and durable. If a car dealership gives this item to the right clients, it shows that they understand the needs of their clients and that they were able to strategically identify a gift that will mean something to them. If a particular dealership is taking part in some sort of exhibition or marketing event for outdoor enthusiasts, these items will also make the perfect promotional products to dish out to potential customers. Car Organisers Most drivers will agree that having a pesky bottle or a few groceries falling around in your car’s boot is nothing short of annoying. A branded gift that can eliminate this irritation is a car organiser. These products are basically containers made from premium fabrics that can be placed in a car’s boot. It features various compartments where one can place several items, like bottles, children’s toys, shopping bags and more. It keeps everything neat, tidy, and most importantly, secured. Car dealerships will impress their clients if they present them with one of these organisers when they purchase a new car from them. An extra touch might be to include a bottle of sparkling wine or some snacks in the compartments, thereby immediately showcasing how the product works. Every time a client opens their boot to pack the items they need to transport, they’ll be reminded of the dealership that presented this gift to them and, in all likelihood, they are bound to have an increased perception of the effort the dealership went to in order to make the car-buying experience a pleasant one. Where to buy branded automotive gifts? Brandability offers a wide range of branded gifts and promotional items such as the ones listed above. Our branding experts are able to not only advise dealerships on the best products for their industry but can also assist in helping dealerships choose the most appropriate and effective branding option for these items. Visit our online store to browse our range of products!