5 Reasons You Should Wear Your Own Branded Clothing

It goes without saying that you want to appear presentable and competent when it comes to projecting a reputable image for your company. However, if you truly want others to believe in you, you must demonstrate that you – and your team – believe in themselves and your business. Creating and wearing your own branded clothing is a very powerful and visible way to do just this. In this article, we set out some of the most convincing reasons why wearing custom branded clothing at your business can potentially increase your bottom line. 1. It shows people that you are confident When clients see that you pay attention to the small details in your business, even if it's simply on an unconscious level, it goes a long way toward convincing them that you'll want to perform a good job for them. Customers will expect you to follow through on your commitments if they see you take your business seriously and care about making a good first impression. Generally, people know that creating branded clothing for your team takes effort, money and planning. So when your team flaunts their branded outfits, customers know that you were willing to put in the work to make your company stand out from the crowd. 2. It will make people remember your brand Your logo and corporate identity are paramount when it comes to making sure people remember your business. One way in which you can ensure that your brand is exceptionally visible to customers is by opting for branded clothing. Especially when your company is a customer-facing operation, like a restaurant, coffee shop or retail store, clients are more likely to remember your brand when they are exposed to your logo as much as possible. If your staff interact with clients, the best branding opportunity available to you is to have them wear branded shirts, caps or jackets. 3. You might increase team camaraderie Productivity is an important consideration for any business, no matter which sector you work in or what the size of your company is. Studies have shown that employees who wear team uniforms generally feel happier at work because they experience a sense of belonging. This, in turn, translates into high productivity because happier employees tend to be willing to work harder and perform better. You can make your team part of the design process by asking them for ideas or suggestions when you are in the process of acquiring branded clothing. This will make your staff feel more valued and give them a sense of ownership in the ultimate team clothes. 4. It boosts company culture Your company's culture plays a significant role in defining its identity. You want your company's culture to exude positivism and self-assurance. Clothing printing is a fantastic way to contribute to the development of this culture. Looking for some inspiration? If you are looking to go for a smart-casual feel, employees should wear branded chinos and collared shirts. T-shirts and caps are great for creating a more laid-back, occasionally wacky culture. Printed clothing is a terrific way to show off your company's culture to employees and visitors. On the other hand, if your company wants to present a professional, formal image, then you should consider branding high-end jackets or button-down shirts for your team. Some companies may have experienced problems with ensuring that staff stay presentable when coming to work. A uniformed approach by means of branded apparel can solve this problem too. In this way, staff members know what to wear to work and you as the business owner can rest assured that your brand is properly portrayed to clients. 5. You can sell branded apparel to clients People love supporting brands they feel a connection with and if your branded clothes really go to the heart of your company’s message, you might be able to offer them to clients either as gifts or for sale. When your clients wear them as they go about their lives, your brand is reaching even more people and a network effect starts to form. When designing and selecting your branded clothing, ask your friends and family what they think of your idea. In this way, you can get some initial feedback before you proceed with your order so that you know if you're on the right track towards creating stand-out branded apparel. Where to buy branded apparel Brandability offers a wide range of quality apparel that can all be branded with your company’s logo. Our team of branding experts can also assist you in deciding exactly which items to choose for your company. Start shopping today by clicking here.