5 Mistakes To Avoid When Purchasing Promotional Products

How do you get your brand message across to your audience in the most versatile manner? While conventional means of advertising has a high success rate, your message will likely fade away into the masses and these forms of advertising tend to be more expensive. Promotional products are a marketing tool that can easily and effectively create brand awareness. And although they are a sure-fire way of getting your brand noticed, there are common blunders that carry unfavourable consequences. Below we outline 5 mistakes to avoid when purchasing promotional products. Lack of purpose Promotional campaigns should always be purpose driven. You need to determine ahead of time what marketing purpose the product will serve and what you wish to achieve through the campaign. Are you looking to introduce your brand to a new pool of prospects? Does your current clientele need to be updated on your product or service offerings? Your desired end goal will influence the kind of promotional product you distribute as well as where, how and to whom you distribute it. Products that aren’t audience specific The promotional products you choose should resonate with your audience. A common mistake businesses tend to make is selecting products based on personal preference or trends, with little focus on what their target audience may like. While you may know what your clients want, specifically in terms of the product or service you offer – you need to determine which promotional products will bring the most value to their everyday lives. Gifting them with a product they’ll use and not ditch will significantly benefit your brand. Before deciding on a product, conduct a survey to see what your audience is most interested in and build your promotional campaign on the feedback you receive. Uninteresting designs Designs that lack imagination are forgettable. Captivating your audience will require much more than placing your logo on a product and hoping for the best. Your choice of design and colours are as equally important as the product you select. A striking design will linger much longer in the minds of your audience than a generic, unappealing design. Poor budgeting Budget will play a crucial role in your decision-making. A tight budget doesn’t necessarily mean you’re at a disadvantage. The key to a budget is factoring in both the funds you have available to spend as well as the products that fit within that budget. More often than not budget restrictions result in purchasing incorrectly. A quality product on a budget is far more valuable than a bigger quantity that is of sub-standard quality. Last minute purchases Nothing spells disaster more than a last-minute purchase. To avoid unnecessary stress and eliminate possible risks, we suggest you plan your purchase well in advance. This allows ample time to discuss your needs with your Account Manager, determine stock availability and sufficient time to get the product branded to your satisfaction. Last minute purchases may result in additional charges.