If you’re involved with a sports club, you can make use of various branded products and promotional items to promote your club effectively. Branded items that relate to the sporting industry are highly effective marketing tools and usually, they make a lasting impression on your target audience if properly planned and used.
In this article, the Brandability team will go through the 5 crucial branded goods you need to market your sports club.
1. Polo Shirts
The best approach to raise brand awareness for your sports club is with promotional clothes. Consider how your club's members and staff will support the squad both on and off the field while simultaneously advancing your business or brand if they are fully kitted in branded shirts.
You can also hand out shirts to prospective members or supporters for added exposure. Giving them a high-quality shirt will also show that your club pays attention to detail and goes the extra mile in terms of promoting your brand. This might very well convince them to join your club, seeing as people are more likely to associate with a club that takes pride in their identity.
2. Water Bottles
Undoubtedly one of the most popular and useful promotional items is branded water bottles. They are an excellent investment because of their adaptability, broad branding area, and eco-friendly options. Not to mention that they are a crucial component of any sports club’s equipment.
Water bottles are also available in various shapes and sizes, so you’re bound to find a version that is best suited for your club, based on your club’s brand and identity.
3. Sports Bags
Your squad needs a strong, waterproof bag so that no matter the weather, their equipment is secure pitchside. Additionally, since each player needs their own gear bag, a branded bag will ensure that your squad stands out from the competition and that they are easily identifiable. At games and when travelling, your players will surely have your branding on them. What a great value for the money investment!
Further to this, you can also keep bags on hand to give to new members as they join the club. This welcoming gift can be seen as the perfect gesture from the club’s side to make a new member feel right at home.
4. Towels
Due to the Covid-19 pandemic, personal towels are now a necessary component of every player's kit. This is an excellent chance to give your squad branded items. Towels are extremely reusable and can be used in a variety of settings, so your brand will be seen by many people over the course of the product's life, resulting in a strong brand recall.
Towels can be ordered in different colours, so you can customise your towel collection to match your club’s team colours. They also have more than sufficient branding areas, making it the ideal product to have your logo displayed on.
5. Hot/Cold Packs
This might be a slightly unconventional idea when you think about putting together a promotional sports kit but branded hot and cold packs are a great idea for a sports club. In this way, your brand is associated not only with fun and fitness but also with care, health and empathy.
The packs are a highly useful tool for those who partake in sporting activities. Usually, players also don’t have their own packs readily available and rely on medical staff at the club to provide them with packs as they need them. Giving players something that has a high utility is thus thoughtful and shows that the club really know what members need and that they can provide it to them
Where to buy branded products for sports clubs
Brandability has a large range of products available - all of which can be branded with your club’s logo and colours.
Contact us today for more information.