5 Elements That Make A Good Website Great

Websites - there’s the good, the bad and everything in between. Your website is one aspect of your company’s digital footprint that allows potential clients to identify who you are and what you do. As such, businesses are expected to level up and get with the times. While there are elements that add to the aesthetic value of a website, there are also technical features that contribute to its functionality. In this post we cover “5 elements that will make a good website great”, allowing you to better connect with your audience and serve up a site that ticks all the right boxes.

Mobile-friendly

A mobile-friendly website is more of a requirement, rather than a suggestion. With mobile usage drastically increasing, a responsive website makes navigation easier for visitors. This directly influences a users’ experience and your Google ranking. And a great user experience will lead to more potential clients.

Balanced content

Your website content grants you an opportunity to make an impression with your target audience. It is therefore important that your site is well-balanced and conveys who you are and what you do. Stick to what’s important, relevant and useful. Too much information can make a website look cluttered, while too little makes it appear incomplete. Your content should encourage visitors to take action.

Call to action

A call to action entices site visitors to take immediate action, these would include “read more”, “call now” or “click here to download” buttons. Not only do they bridge the gap between a lead and a conversion, but they also drive online sales which allow you to build your mailing list amongst many other significant factors beneficial to your business.

Testimonials

Your visitors are likely to seek out feedback on your product or service before making a purchase. Including feedback from clients adds value to your reputation, builds trust and credibility. They also allow potential clients the opportunity to recognise your reliability as a service provider.

SEO-friendly

To increase your web traffic and lead list you’ll need more than a professional-looking, visually appealing website. Implementing SEO principles and techniques will improve your Google ranking and, in turn, your visibility. The SEO benefits to a site are twofold, the use of specific keywords in web copy and blog posts is important. And while this is a major contributing factor, ensuring that your design itself is also SEO-friendly further increases ranking. Despite living in a digital age, there are businesses who surprisingly, either don't have a website or they have an outdated website that lacks both function and form. Your website is the online image of your brand and often the only way in which your audience will get to connect with you, it's therefore not a once-off task. It requires regular updates and upkeep. What sets a great website apart from a good one is an understanding and a balance of all the elements that make your site visually appealing, user-friendly and top ranking.