3 Tips To Keep In Mind When Creating A Slogan For Your Brand

Having a business tagline or slogan is considered by many to be an essential part of building a recognisable brand. A slogan has the ability to trigger brand recall and it also helps your company to stand out among a crowd of competitors, especially if your slogan is effective. When it comes to branded products and promotional items, a slogan can also be just what you need to round off your printed logo! That’s why we’ve decided to identify three top tips you need to keep in mind when creating a slogan for your business. 1. Figure out who your audience is first Every company's audience is unique. For example, as a financial services provider will obviously not have the same communication style and message as, say, a food and beverage firm, you must first identify your target audience and aim. You should thus do your market research to determine who your audience is and what kind of messaging will really resonate with them. Keep in mind that your slogan should communicate something unique about your offering to your audience base in a way that they appreciate and understand. 2. Keep it simple and short Once you've researched your target market and created a consumer persona, you may use the appropriate strategy to come up with a short, snappy, and straightforward tagline. Use as few words as possible to communicate your idea in order to maximize your visibility. Go straight to the topic in an understandable and straightforward manner; avoid using flowery language. Additionally, keep in mind that honesty is essential in your promotional communication plan to create trust between your audience and your business. Be honest, credible, and realistic at all times. You should also try to be as consistent as possible. Remember that your slogan needs to live alongside your other branding collateral, like your logo, brand colours and font. So don’t overthink it - work within the framework of your brand! 3. Make it powerful and memorable Your slogan needs to offer something compelling, distinct, and memorable in order to be successful and differentiate yourself from the competition. Consider a product or service that you alone provide, as well as your beliefs, your vision, and your corporate culture, to assist you to identify what distinguishes your brand or business. The use of comedy or the development of a rhythmic slogan that fits the tone of your organization is two strategies for making it memorable. A good exercise to try when brainstorming a new slogan is to think about brands that stand out to you and to analyse why their slogans seem to fit their brand so perfectly! How to use your slogan properly Once you’ve created a slogan that works well with your brand, the next step is to put it to use! You can do this by incorporating it as part of your logo. If you really want to go all out, you can even order a few branded products to mark the launch of your new slogan. These products can be used internally as a gift to employees, or you can even use them as something you offer your clients. At Brandability, we offer a wide range of products that you can consider if you want to showcase your new slogan to the world. Visit our website today to view our products.